This presentation was submitted as an assignment for my Content Marketing class at George Brown College.

I was instructed to create a full content strategy including the brand theme, goals and objectives, an audience persona to help guide my content, what kind of content will be created and how it will be executed.

I am not a hugely talented graphic designer, however I enjoyed seeing how all the bits and pieces of creating and executing a content marketing program come together and was able to learn a lot about where my greatest and weakest strengths lie within this process.

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Ciara Catherine Williams

I am an aspiring digital and content marketer based in Toronto, ON, currently pursuing a postgraduate degree in Digital Media Marketing at George Brown College.